Writer Julie Duffy trains email marketers and entrepreneurs in storytelling secrets from the world of fiction and film, so you can create marketing emails and scripts that connect with your audience, week after week, even if you've struggled with writing in the past. Get the Email Marketing Storytelling Guide now.
This is not a political message
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If you’ve watched any of the Democratic National Convention here in the US this week, I hope you noticed something: It was alive with stories. Logic says we should vote for our leaders based on their policies. But the only thing that moves people to act is emotion. The speakers did not share a lot of specific policy proposals about reproductive healthcare, LGBTQIA+ rights, wages or the economy. Instead we heard stories:
Your programs and services have a method underpinning them. That’s why they work. Politicians of all parties have methods – policies – they believe will work to achieve their stated aims. But talking about the method isn’t how you move people to allow themselves to take a chance on you and your belief in a bigger, better future for them. If you want your audience to take action you have to rile up their emotions. And there is no better way to do that than (say it with me): stories!
Don’t overthink this. Just share a story with your audience, this week. Heck, if politicians can do it… Warmly, Julie P. S. If you need a reminder about the 5-Sentence Story, you can find my Storytelling guide somewhere on your hard drive (or just click here). P. P. S. If you want some help and practice putting the 5-Sentence Story to work in your business, watch your inbox for a chance to work directly with me. |
Julie Duffy
Writer Julie Duffy trains email marketers and entrepreneurs in storytelling secrets from the world of fiction and film, so you can create marketing emails and scripts that connect with your audience, week after week, even if you've struggled with writing in the past. Get the Email Marketing Storytelling Guide now.
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