Here’s what just happened at the Olympic Games in Paris:
But what do you actually remember?
We don’t love stats. We love stories.
Without the stories behind the medals, we wouldn't have cared who could jump the highest, twist the hardest, swim the fastest, or make the smallest splash. In a recent email to my creative writing list, I shared a story about a trip home to Scotland and how the simple act of taking a train changed my perspective. I challenged my audience to tell me about a time when they had stopped to notice the details around them. That story earned me more replies, blog comments, and social media hearts than anything I’ve written in a while. Notice, I didn’t give them ‘6 Sure-Fire Ways to Become a Best-Selling Writer’. I gave them one story, and one strategy, to help them become better observers, and therefore better writers…all wrapped up in a story. And it connected. What story—from your daily life, or even from the Olympics—could you share this week, to let your audience connect with you? Have an idea for a story but aren’t sure how to make it relevant to your audience? Hit ‘reply’ and tell me about it. I’ll choose a few people’s ideas to work with this week, and share the results here. Warmly, Julie |
Writer Julie Duffy trains email marketers and entrepreneurs in storytelling secrets from the world of fiction and film, so you can create marketing emails and scripts that connect with your audience, week after week, even if you've struggled with writing in the past. Get the Email Marketing Storytelling Guide now.
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