Writer Julie Duffy trains email marketers and entrepreneurs in storytelling secrets from the world of fiction and film, so you can create marketing emails and scripts that connect with your audience, week after week, even if you've struggled with writing in the past. Get the Email Marketing Storytelling Guide now.
What happened in Paris...
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Here’s what just happened at the Olympic Games in Paris:
But what do you actually remember?
We don’t love stats. We love stories.
Without the stories behind the medals, we wouldn't have cared who could jump the highest, twist the hardest, swim the fastest, or make the smallest splash. In a recent email to my creative writing list, I shared a story about a trip home to Scotland and how the simple act of taking a train changed my perspective. I challenged my audience to tell me about a time when they had stopped to notice the details around them. That story earned me more replies, blog comments, and social media hearts than anything I’ve written in a while. Notice, I didn’t give them ‘6 Sure-Fire Ways to Become a Best-Selling Writer’. I gave them one story, and one strategy, to help them become better observers, and therefore better writers…all wrapped up in a story. And it connected. What story—from your daily life, or even from the Olympics—could you share this week, to let your audience connect with you? Have an idea for a story but aren’t sure how to make it relevant to your audience? Hit ‘reply’ and tell me about it. I’ll choose a few people’s ideas to work with this week, and share the results here. Warmly, Julie |
Julie Duffy
Writer Julie Duffy trains email marketers and entrepreneurs in storytelling secrets from the world of fiction and film, so you can create marketing emails and scripts that connect with your audience, week after week, even if you've struggled with writing in the past. Get the Email Marketing Storytelling Guide now.
I scared some of you, last week, with my predictions about how AI will make reading email even less interesting than it is today, so today I wanted to share the good news. You can write in an engaging way, with a few simple pointers (that you won’t get from AI). Here’s an example from one of my students, proving that humans are better than AI at writing. Jo's Email Jo and her husband Derek teach people how to work with their horses so that everybody is having a good time – rider and horse ( a...
If you’ve watched any of the Democratic National Convention here in the US this week, I hope you noticed something: It was alive with stories. Logic says we should vote for our leaders based on their policies. But the only thing that moves people to act is emotion. The speakers did not share a lot of specific policy proposals about reproductive healthcare, LGBTQIA+ rights, wages or the economy. Instead we heard stories: Tim and Gwen Walz waiting for the phone call that would tell them if...
I was scrolling through my email, looking for things to delete, when I saw an email from a business friend. Out of loyalty, I opened it. The email was full of great, life-changing information. Sadly, what she wrote in the FIRST LINE guaranteed that almost no one would read it. What did she do wrong? And how can you avoid it? I’m glad you asked. I made you a video to explain, so that your emails won’t end up unread and in the trash. (it will also explain why there’s a cow in the title of this...