Writer Julie Duffy trains email marketers and entrepreneurs in storytelling secrets from the world of fiction and film, so you can create marketing emails and scripts that connect with your audience, week after week, even if you've struggled with writing in the past. Get the Email Marketing Storytelling Guide now.
Behind the scenes: Batch-writing emails
“How many emails can you write in a day?”
The question shouldn’t have surprised me.
I’m a creative writer and I help people with email marketing, after all.
But I hadn’t really examined my own email-writing practice.
So I’m doing the experiment now.
How many emails can I write today, on a day I have set aside for batch-writing?
I’ll let you know...
I know this, though: writing goes much faster when you know what you want to say.
- If I’m writing a scene for a novel and I don’t know what I want the scene to achieve, who’s in the scene, or what comes next, it takes about four times as long as if I have those things mapped out.
- If I’m writing emails or blog posts (or video scripts), I can spend all day avoiding my desk and noodling over the idea. As soon as it’s clear in my head, however, the email might only take 15-30 minutes to draft.
Sometimes when you sit down to write an email you’re inspired and the words pour out of you like magic.
But the magic is really this: you’ve spent a lot of time thinking about the thing you sit down to write about. You feel strongly about it.
And so, the words flow.
It can feels hard to make that happen on any given day…
…unless you put in place practices to ensure it happens on any given day.
I’ll be back in your inbox soon to talk about how you can create inspiration on-demand so you can write effective emails whenever you want.
Keep writing.
Julie
PS Are you on Instagram or Threads? You can follow along as I document my writing efforts, on my new accounts here: Threads | Instagram
Julie Duffy
Writer Julie Duffy trains email marketers and entrepreneurs in storytelling secrets from the world of fiction and film, so you can create marketing emails and scripts that connect with your audience, week after week, even if you've struggled with writing in the past. Get the Email Marketing Storytelling Guide now.
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