Writer Julie Duffy trains email marketers and entrepreneurs in storytelling secrets from the world of fiction and film, so you can create marketing emails and scripts that connect with your audience, week after week, even if you've struggled with writing in the past. Get the Email Marketing Storytelling Guide now.
He's not afraid to say it
"Be a frigging human being. That's storytelling in a nutshell."
I had a blast this week interviewing email marketing legend and fast-talking New Yorker, Ryan Lee.
Ryan has spent the past 25 years building (and selling) businesses and through it all he has relied on email to keep his audience close.
We talked about
- how Ryan uses storytelling in his email marketing
- why he changed his approach recently and how that's working out
- how he ensures his storytelling is relevant and valuable to his audience
- how it helps attract the right kind of clients to help him build a business that suits him...and what happened when he strayed from that path
...and why everyone should be writing emails like, in Ryan's words, "a frigging human being."
Luckily for you, I recorded the whole thing and you can watch it now.
it's 22 minutes of inspiration and practical lessons from one of the Internet's most experienced--and fun--marketers.
Are you sitting comfortably? Then let's begin!
Julie
P. S. I'm 4/5 of the way through the first round of my Clickable Content Course and the feedback has been off the charts. I can't wait to run the course again, for people who couldn't make it first time around. It's going to be great!
Julie Duffy
Writer Julie Duffy trains email marketers and entrepreneurs in storytelling secrets from the world of fiction and film, so you can create marketing emails and scripts that connect with your audience, week after week, even if you've struggled with writing in the past. Get the Email Marketing Storytelling Guide now.
If you’ve watched any of the Democratic National Convention here in the US this week, I hope you noticed something: It was alive with stories. Logic says we should vote for our leaders based on their policies. But the only thing that moves people to act is emotion. The speakers did not share a lot of specific policy proposals about reproductive healthcare, LGBTQIA+ rights, wages or the economy. Instead we heard stories: Tim and Gwen Walz waiting for the phone call that would tell them if...
Here’s what just happened at the Olympic Games in Paris: 19 days of competition 329 events 10,500+ athletes 37 new world records But what do you actually remember? Simone Biles overcoming the ‘twisties’, coming back stronger than ever, then dropping to one knee to salute the teammate who beat her to the gold. Steve “Clark Kent” Nedoroscik soling the Rubik’s cube then taking off his glasses and executing a near-perfect pommel horse routine. Tom Daly crocheting medal holders for his fellow...
I was scrolling through my email, looking for things to delete, when I saw an email from a business friend. Out of loyalty, I opened it. The email was full of great, life-changing information. Sadly, what she wrote in the FIRST LINE guaranteed that almost no one would read it. What did she do wrong? And how can you avoid it? I’m glad you asked. I made you a video to explain, so that your emails won’t end up unread and in the trash. (it will also explain why there’s a cow in the title of this...