Writer Julie Duffy trains email marketers and entrepreneurs in storytelling secrets from the world of fiction and film, so you can create marketing emails and scripts that connect with your audience, week after week, even if you've struggled with writing in the past. Get the Email Marketing Storytelling Guide now.
The Human Operating System
“This changes everything.”
High above the Kalambo Falls in Zambia, archaeologist Larry Barham was excavating a so-called Stone Age settlement. Digging deep into the sodden earth in the former floodplain, Larry and his team made a startling discovery that has upended our understanding about human history.
How does this relate to you, your business, and how humans make buying decisions?
I made a short video explaining it all, and you can find it here.
Julie
P. S. Save the date: Sept 28, 2023. Let's dig in to this storytelling business together. More details, tomorrow!
Julie Duffy
Writer Julie Duffy trains email marketers and entrepreneurs in storytelling secrets from the world of fiction and film, so you can create marketing emails and scripts that connect with your audience, week after week, even if you've struggled with writing in the past. Get the Email Marketing Storytelling Guide now.
I scared some of you, last week, with my predictions about how AI will make reading email even less interesting than it is today, so today I wanted to share the good news. You can write in an engaging way, with a few simple pointers (that you won’t get from AI). Here’s an example from one of my students, proving that humans are better than AI at writing. Jo's Email Jo and her husband Derek teach people how to work with their horses so that everybody is having a good time – rider and horse ( a...
If you’ve watched any of the Democratic National Convention here in the US this week, I hope you noticed something: It was alive with stories. Logic says we should vote for our leaders based on their policies. But the only thing that moves people to act is emotion. The speakers did not share a lot of specific policy proposals about reproductive healthcare, LGBTQIA+ rights, wages or the economy. Instead we heard stories: Tim and Gwen Walz waiting for the phone call that would tell them if...
Here’s what just happened at the Olympic Games in Paris: 19 days of competition 329 events 10,500+ athletes 37 new world records But what do you actually remember? Simone Biles overcoming the ‘twisties’, coming back stronger than ever, then dropping to one knee to salute the teammate who beat her to the gold. Steve “Clark Kent” Nedoroscik soling the Rubik’s cube then taking off his glasses and executing a near-perfect pommel horse routine. Tom Daly crocheting medal holders for his fellow...