Writer Julie Duffy trains email marketers and entrepreneurs in storytelling secrets from the world of fiction and film, so you can create marketing emails and scripts that connect with your audience, week after week, even if you've struggled with writing in the past. Get the Email Marketing Storytelling Guide now.
The Human Operating System
“This changes everything.”
High above the Kalambo Falls in Zambia, archaeologist Larry Barham was excavating a so-called Stone Age settlement. Digging deep into the sodden earth in the former floodplain, Larry and his team made a startling discovery that has upended our understanding about human history.
How does this relate to you, your business, and how humans make buying decisions?
I made a short video explaining it all, and you can find it here.
Julie
P. S. Save the date: Sept 28, 2023. Let's dig in to this storytelling business together. More details, tomorrow!
Julie Duffy
Writer Julie Duffy trains email marketers and entrepreneurs in storytelling secrets from the world of fiction and film, so you can create marketing emails and scripts that connect with your audience, week after week, even if you've struggled with writing in the past. Get the Email Marketing Storytelling Guide now.
If you’ve watched any of the Democratic National Convention here in the US this week, I hope you noticed something: It was alive with stories. Logic says we should vote for our leaders based on their policies. But the only thing that moves people to act is emotion. The speakers did not share a lot of specific policy proposals about reproductive healthcare, LGBTQIA+ rights, wages or the economy. Instead we heard stories: Tim and Gwen Walz waiting for the phone call that would tell them if...
Here’s what just happened at the Olympic Games in Paris: 19 days of competition 329 events 10,500+ athletes 37 new world records But what do you actually remember? Simone Biles overcoming the ‘twisties’, coming back stronger than ever, then dropping to one knee to salute the teammate who beat her to the gold. Steve “Clark Kent” Nedoroscik soling the Rubik’s cube then taking off his glasses and executing a near-perfect pommel horse routine. Tom Daly crocheting medal holders for his fellow...
I was scrolling through my email, looking for things to delete, when I saw an email from a business friend. Out of loyalty, I opened it. The email was full of great, life-changing information. Sadly, what she wrote in the FIRST LINE guaranteed that almost no one would read it. What did she do wrong? And how can you avoid it? I’m glad you asked. I made you a video to explain, so that your emails won’t end up unread and in the trash. (it will also explain why there’s a cow in the title of this...